When it comes to effective church communication, this church does a great job appealing to new visitors on a mobile device.
Case Study Summary:
Best Practice Embraced: Appealing to new visitors on a mobile device
Church: Church of the Highlands (Alabama, USA)
Church Growth Hindrance Avoided: Decision Paralysis
Takeaway: Keep it Simple
Keep it Simple:
Church of the Highlands, based in Alabama with many campuses, is no stranger to new visitors, and I can see why. One of the factors that hinder church growth is over-complicating or over-communicating. Too many choices lead to decision paralysis. Read more about this phenomenon here.
Keep it Relevant:
Church of the Highlands takes multiple campuses and multiple entry points and makes learning more on a mobile device simple for a new visitor. They boil down what could be extremely convoluted and make it effective church communication. Here’s how:
If I was looking for a church in Alabama and found their website, while on my phone, I would immediately see their latest teaching video as well as an invite to learn more on a clear button that says “New to Highlands”? (see the screenshot).
Keep it Streamlined:
Clicking “New to Highlands” takes me to the “about” page, which has everything I would want to know if I was just exploring. I can see the purpose statement, ways to dive deeper, about the lead pastor, and a “looking for more” section at the bottom. This is a streamlined and very simple process for me to find what is relevant to me as a new visitor. And more importantly, it is not an offering of every way for me to plug in, but a select 2-3 items where most people have questions. If I want to dive even deeper into small groups ministry for example, I can find those places easily.
So, good job Church of the Highlands for modeling a simple way to streamline the learning process for visitors on a mobile device and avoiding this hindrance to church growth.
Interested in learning more and applying best practices for effective church communication or how to market your church for growth, contact us or request a free “Quick 5 Assessment“. With 20+ years experience, we are here to help your church thrive!
Take the next step with iLLUME Consulting:
Request a FREE Quick 5 Assessment + 30 minute consult ($185 value). We take a look at your website and social media and compare them to best practices of the most thriving churches. Then we compile 5 observations and suggestions and unpack them on a 30-minute video call with you. This is 30 minutes of your time very well spent.
